LinkedIn has many perks for helping a business promote its self, but very few people know how to go about using it the right way. A lot might think that LinkedIn is phasing out from the use of the social media platforms. All one needs to do is actually spice things up and polish that LinkedIn profile to make it more professional.
Read on to find out the ways to modify your profile.
- 1. Switch of the Activity Broadcast momentarily
If you have been on LinkedIn for sometime now, you would know that’s feeds get updated and your connections get the notification too, which could get annoying. You could end up losing them, because no one wants to see continuous updates unnecessarily. Switching of your Activity Broadcast momentarily helps a lot, or making sure only relevant feeds are updated. - 2. Modify the URL of your profile page
A lot of people just make their profile and don’t think it necessary to modify the URL because it is automatically made. A few people know that on LinkedIn you could modify your URL to make easier for people to find. In order to this you go to Settings>Edit Public Profile>Customize your Public Profile URL. - 3. Use keywords, hashtags and jargons
The new best way to get your profile noticed by recruiters or other business companies to benefit your company is to use hashtags, the appropriate keywords or jargons. The business language is not hard to understand and knowing what words to use best will help. Your designation, knowledge or skills can be easily explained through keywords. - 4. Use of LinkedIn tools
LinkedIn has tools that help one to improve their profile page. Learning how to use the right set of tools should be one your priorities to polishing up your profile. You can add applications that LinkedIn provides to your page. Example if you are a writer then the blogger button can be added, or a software designer you can add wordpress app. - 5. Use of LinkedIn badges
Having a personal website is always good especially when you need to promote your business. There is an option on LinkedIn that many might not know off. These are the badges provided by LinkedIn. In order to get these badges, go to Settings, click on the link to ‘Edit your public profile’. Profile Badges will be on the right. You would be provided with many designs once you click ‘Create a profile badge‘. - 6. Use professional photographs
When putting up your profile picture, it is always best to use a professional photograph of your self. Don’t keep a passport photograph either. Make sure your picture does not look like a dating site picture. LinkedIn is a professional’s platform so be one. - 7. Joining relevant groups
It’s always best to maintain and build connection because you never know who might come in handy later in your life. Joining your peers groups can help maintain relations. It is also good to be involved in discussions and share your knowledge where necessary in order to build your impression. - 8. Writing a compelling synopsis
Writing a summary of one self might be the hardest thing to do but it is quite important especially when you have to promote yourself. LinkedIn is all about promoting yourself or your business. Writing a to the point summary about yourself or business would be perfect. Don’t over do it, writing the necessary expertise and qualifications would be required. It should basically be your resume summarized.
